What is Google Screened

What is Google Screened – Google Screened is a trust badge for local service providers who meet Google’s verification standards. Businesses that earn this badge appear prominently in Google’s Local Services Ads, signaling to potential clients that they have passed professional and background checks.

How Google Screened Works

• Verification process: Includes background checks, license validation, insurance confirmation, and minimum review requirements.
• Badge display: The badge appears next to the business name in Local Services Ads.
• Industries covered: Currently available for legal services, real estate, financial planning, and child care providers.
• Geographic availability: Primarily offered in the U.S. and U.K.

Benefits of Google Screened

• Enhanced visibility: Screened businesses appear at the top of Google search results in Local Services Ads.
• Customer trust: The badge reassures clients that the provider is vetted and credible.
• Competitive edge: Helps businesses stand out in industries where trust is critical.
• Lead generation: Higher click-through rates and inquiries from potential customers.

Also Read-What is an OSIS Number

Examples

• A law firm with the Google Screened badge signals verified credentials and background checks.
• A real estate agent gains credibility by showing clients they are licensed and insured.
• A financial planner demonstrates reliability through Google’s vetting process.

Google Screened vs Google Guaranteed

Google Screened	Google Guaranteed
Focuses on professional services (law, real estate, finance, child care)	Focuses on home services (plumbing, cleaning, HVAC)
Requires license, insurance, and background checks	Requires business checks and offers money-back guarantee
Badge shows credibility	Badge shows service guarantee
No reimbursement program	Includes Google-backed reimbursement for dissatisfied customers

FAQs : What is Google Screened