What is a Good Outranking Share – Outranking share is a Google Ads competitive metric showing how often your ad ranks higher than a competitor’s ad or appears when theirs doesn’t.
How It Works
- Definition: Percentage of auctions where your ad outranks a competitor.
- Source: Found in the Auction Insights report in Google Ads.
- Calculation: Based on ad rank, bidding strategy, and quality score.
What is Considered “Good”?
- 50%+ Outranking Share: Strong performance, meaning you outrank competitors in most auctions.
- 70–80%+ Outranking Share: Excellent visibility, often achieved with aggressive bidding or high-quality ads.
- Below 30%: Indicates competitors are consistently outranking you, suggesting a need for optimization.
Benefits of High Outranking Share
- Competitive Advantage: Your ads appear more prominently than rivals.
- Brand Visibility: Increased exposure at the top of search results.
- Better CTR: Higher positions often lead to more clicks.
- Market Insights: Helps you understand competitor strength and adjust strategy.
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Examples
- If your outranking share vs. Competitor A is 65%, your ads appeared above theirs in 65 out of 100 auctions.
- If it’s 20%, they outranked you in most auctions, signaling a need to improve bids or ad quality.
Comparison with Related Metrics
| Metric | Meaning | Use Case |
|---|---|---|
| Outranking Share | % of times your ad outranks a competitor | Competitive benchmarking |
| Impression Share | % of eligible impressions you received | Market coverage |
| Top of Page Rate | % of times your ad appeared above organic results | Visibility measure |
| Absolute Top Rate | % of times your ad was the first ad | Premium positioning |
FAQs : What is a Good Outranking Share
What is a good outranking share in Google Ads?
Generally above 50%, but depends on competition and goals.
How do I improve outranking share?
Increase bids, improve ad quality, and refine targeting.
Is outranking share the same as impression share?
No, impression share measures overall visibility, while outranking share compares directly against competitors.
Can outranking share be 100%?
Yes, but only if your ads always outrank a competitor’s, which is rare in competitive industries.
Where do I find outranking share?
In the Auction Insights report under Google Ads.